Dr. Shveta Kalra
Awards and Achievements
Awarded with the Best Paper Award on the topic, â€œImpact of social media activities on perceived political brand valueâ€ in International Conference organized by University of Delhi in collaboration of Academy of Indian Marketing in 11th & 12th January, 2018.
Awarded with Best Paper Award on the topic, â€œImpact of Augmented reality media on Brand Imagery: Mediating role of experiential value, Moderating role of cognitive, affective & sociability variablesâ€ by Academy of Indian Marketing (AIM) and BIMTECH, Noida at 8th AIM-AMA Sheth Foundation Doctoral Consortium & BIMTECH, NOIDA on 6th Janâ€™2020.
Awarded with Best Paper Award on the topic, â€œModerating effects of health consciousness on consumer behaviour towards RTE foodsâ€ by AIM & BIMTECH, NOIDA at 8th AIM-AMA Sheth Foundation Doctoral Consortium on 6th Janâ€™2020"
Books/Chapters Authored or Edited
Digital Marketing Outreach Future of Marketing Practices
Managing and Strategizing Global Business in Crisis
Invited Speaker/Keynote Speaker
5th International MSP invited as Session Chair,