Dr. Shveta Kalra

Assistant Professor

Awards and Achievements 

Awarded with the Best Paper Award on the topic, “Impact of social media activities on perceived political brand value” in International Conference organized by University of Delhi in collaboration of Academy of Indian Marketing in 11th & 12th January, 2018.
Awarded with Best Paper Award on the topic, “Impact of Augmented reality media on Brand Imagery: Mediating role of experiential value, Moderating role of cognitive, affective & sociability variables” by Academy of Indian Marketing (AIM) and BIMTECH, Noida at 8th AIM-AMA Sheth Foundation Doctoral Consortium & BIMTECH, NOIDA on 6th Jan’2020.
Awarded with Best Paper Award on the topic, “Moderating effects of health consciousness on consumer behaviour towards RTE foods” by AIM & BIMTECH, NOIDA at 8th AIM-AMA Sheth Foundation Doctoral Consortium on 6th Jan’2020"

Books/Chapters Authored or Edited

ISBN #

9.78037E+12

International

Digital Marketing Outreach Future of Marketing Practices

2021

ISBN #

In process

International

Managing and Strategizing Global Business in Crisis

2021

Invited Speaker/Keynote Speaker

Key Events

2021

International

5th International MSP invited as Session Chair,