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Prof. Chitra Mishra

About Me

Professor

I did my B. Com. (Hons.) in 1981, M. Com. (1983) from Ramjus College University of Delhi and Delhi School of Economics respectively.I joined Satyawati College ( Eve.) in 1986 and Satyawati (Morning) as permanent lecturer in the Department of Commerce in 1987. Thereafter became Senior Lecturer in 1994, Reader in 1998, Associate Professor in 2001 and Professor since July 2018. I did my M. Phil. from Department of African Studies, University of Delhi in 1987 and Doctoral Research from Department of Business Economics, University of Delhi on ' The Economics of Tea Plantations in the Garhwal and Kumaon Region of Uttarakhand' in 2002. My contribution to the corporate life of the college has been in the form of the convener and member of various committees including Committee Against Sexual Harassment, Debating Society and Alumni Association.

Educational Qualifications 

Degree
Institution
Year
Ph.D./D.Phil.
Delhi University
2002
M.Phil. / M.Tech.
Delhi University
1987
PG
Delhi University
1985
UG
Delhi University
1983

Courses/Paper Taught

Name of the course
Year/Sem
B.Com(Hons.) - Marketing
3rd year / Semester 5
B.Com(Prog.) - Marketing
3rd year / Semester 5
B.Com(Prog.) - Business Statistics
1st year/ Semester 2

Administrative Role

Role
Society/Committee/Any other
Year
Member
Development Committee
2019 to present
Member
Sports Committee
2019 to present
Member
Photography Committee
2020 to present
Convenor
Alumni Association
2017-18
Convenor
Internal Complaint Committee
2016-17

Awards and Achievements

Awards

Books and Chapter Authored

Title of the Book/Chapter
Year of Publication
ISBN Number
National/International
Co-Author (if any)

Career Profile

Organisation/Institution
Designation
Duration
Role
Satyawati College(Eve)
Lecturer
1.5 months
Teaching
Satyawati College(M)
Professor
1987 to present
Teaching

Invited Speaker/Keynote Speaker/Chairperson/Resource Person

Topic of the Conference or Seminar / Title of the Paper Presented
National/ International
Year
Economics of Migration and Reverse Migration in the Central Himalayan Region of Uttarakhand,
National
2017
Progressive Cultural and Economic Contribution of Diaspora in the Hill Economy of Uttarakhand,
National
2015
Problems of Data Collection,
National
2017
Consumer awareness and marketing of reproductive health products,
International
2017

Area of Interest

Areas of Interest / Specialization
Marketing

Research Guidance

Scholar's Name
Title
M.Phil./Ph.D./ Summer Training:
Awarded/Submitted/In Progress

FDP/Workshops Organized or Attended

Topic of the FDP/Workshop
Organizing Body Name
Year

Research Projects

Research Project Title
Major/Minor

Conferences and Seminars Organized

Topic of the Conference or Seminar / Title of the Paper Presented
National/ International
Year

Publication Profile

Title and Year of Publication
UGC-CARE/Peer Reviewed Journal
ISSN Number
Impact Factor
International and National Models of Tea Growing and emerging Patters in Tea Plantation in Uttarakhand
Peer Reviewed (UGC Listed till June,2019),ISSN Number108-2250-0561
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The Cost-Benefit Equation of Tea in the Social Economy of Uttarakhand at the time of its Revival in Late 1990s
Peer Reviewed (UGC Listed till June,2019),ISSN Number42-2250-0561
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--
The Zigzag Movement of the Balance of Payments of Tanzania Since its Independ Till the Later half of 20th Century ence
Peer Reviewed (UGC Listed till June,2019),ISSN Number268-2394-661X
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--
The Resources of Tanzania and the role of Foreign Trade in Transforming the Geo-Economy of Tanzania
Peer Reviewed (UGC Listed till June,2019),ISSN Number282-2394-661X
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--
Amalgamation and Merger: Concept and History in the First Decade of 21st Century
Peer Reviewed (UGC Listed till June,2019),ISSN Number331-2394-661X
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--
Antecedents, Outcomes, and Moderators Impacting Participation of Individuals in Online Healthcare Communities
Peer Reviewed (UGC Listed till June,2019),ISSN Number342-2394-661X
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--
Composition and Ruminations Direction of Exports of Tanzania since its Independence till the Later Halfof 20th Century
Peer Reviewed (UGC Listed till June,2019)
46-2229-6751
5.25
The Evolving Dynamics of Marketing from Selling to Satisfaction
Peer Reviewed (UGC Listed till June,2019),ISSN Number321-2394-661X
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--
The Socio-Economic Scenario of Uttarakhand in 1990s and the Multi-Dimensional Impact of Revival of Tea Plantation on it
Peer Reviewed (UGC Listed till June,2019)
103-2229-6751
4.5
Online Reviews, Consumer Confusionand Cognitive Dissonance : Need for Cognition and Self Efficacy as Moderators
Peer Reviewed (UGC Listed till June,2019),ISSN Number326-2394-661X
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--
Laws Governing Amalgamations and Mergers in India in the First Decade of 21st Century
Peer Reviewed (UGC Listed till June,2019),ISSN Number332-2394-661X
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--
Representation of Women in Advertising
Peer Reviewed (UGC Listed till June,2019),ISSN Number344-2394-661X
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--
The Significance and Need of Foreign Trade for Growth and Development
Peer Reviewed (UGC Listed till June,2019),ISSN Number336-2394-661X
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--
The Growth and Decline of Tea Plantations in Uttarakhand Prior to the Current Revival in 1990s
Peer Reviewed (UGC Listed till June,2019),ISSN Number345-2394-661X
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--
Comparison of Uttarakhand Tea with Darjeeling Tea in Terms of Quality and Production Conditions in the Post Revival Phase of Uttarakhand Tea Beginning in 1990s
Peer Reviewed (UGC Listed till June,2019)
127-2229-6751
5.25
Assessing Market Potential of Uttarakhand Tea and Comparison with Darjeeling Tea in the Wake of its Revival in 1990s in Uttarakhand
Peer Reviewed (UGC Listed till June,2019)
192-2250-0561
5.05
Composition and Direction of Imports of Tanzania Since its Independence Till the later half of 20th Century
Peer Reviewed (UGC Listed till June,2019)
63-2250-0561
5.05
Origin and History of Tea in India With Special Reference to Uttarakhand
Peer Reviewed (UGC Listed till June,2019),ISSN Number0973-8762
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Other Activities

Other Activities
1. Consultancy Project: Consultancy for Assessment and Conformance to ISO:9000 for Quality World (Organization for international quality management and assessment) from Jan,2008-Dec,2013.
2. Consultancy Project: Consultancy for organisational up-gradation of educational institutions for The Enterprise from April,2014 - March,2017."