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Dr. Shveta Kalra

About Me

Assistant Professor

I have been teaching in Department of Commerce, Satyawati College with more than 16 years of experience in teaching and 10 years in research. I have taught a plethora of subjects� viz. Computer Applications in Business, Marketing, Advertising, Cost Accounting, Management Accounting, Business Research Methods. My research interests are in the areas of consumer behaviour and branding. I have received her Ph.D. from Delhi School of Economics, University of Delhi in 2016 and M.Phil. in 2010 from Department of Business Economics, South Campus, University of Delhi. I have presented more than 10 research papers at International Conferences including IIM�s, Newcastle University, UK, MICA, University of Delhi, BIMTECH, Noida. I have received three best paper awards from DU, BIMTECH and Academy of Indian Marketing (AIM). I have also won two research projects from DU and AIM in 2020 and 2021. I have authored a book for B.Com (I) year students for the subject �Business Organization and Management�. I have more than 10 research papers published in journals of repute.

Educational Qualifications 

Degree
Institution
Year
Ph.D./D.Phil.
DOC, DU
2016
M.Phil. / M.Tech.
DBE, DU
2010
PG
Rajdhani college, DU
2004
UG
Daulat Ram College, DU
2002
Other Examinations
DOEACC
2007

Courses/Paper Taught

Name of the course
Year/Sem
B.Com (H)
II year, IV Sem- Computer Applications in Business
B.Com (Prog)
II year, III Sem- Computer Applications in business
B. Com (H)
III year- VI sem, Corporate Tax Planning
B.Com (H)
III year-VI sem, Compensation Management
B.Com (P)
III Year, VI Sem- Advertising
B.Com (H)
I year, I Sem
B.Com (H)
II year, IV Sem
B.A. (H) Eco
GE paper- Business Statistics
B.A. (P)
III year, VI sem
B.Com (H)
III year, V Sem- Organizational Behaviour

Administrative Role

Role
Society/Committee/Any other
Year
Member, BA (Prog) Society
B.A. (Prog) society
2018
Member
Garden Committee
2019
NAAC Committee member for commerce department
NAAC committee member for commerce department
2016
Member of computer Lab committee
Computer Lab Committee
2017
Member, Computer Lab Committee
Computer Lab Committee
2018

Awards and Achievements

Awards
Awarded with the Best Paper Award on the topic, “Impact of social media activities on perceived political brand value” in International Conference organized by University of Delhi in collaboration of Academy of Indian Marketing in 11th & 12th January, 2018.
Awarded with Best Paper Award on the topic, “Impact of Augmented reality media on Brand Imagery: Mediating role of experiential value, Moderating role of cognitive, affective & sociability variables” by Academy of Indian Marketing (AIM) and BIMTECH, Noida at 8th AIM-AMA Sheth Foundation Doctoral Consortium & BIMTECH, NOIDA on 6th Jan’2020.
Awarded with Best Paper Award on the topic, “Moderating effects of health consciousness on consumer behaviour towards RTE foods” by AIM & BIMTECH, NOIDA at 8th AIM-AMA Sheth Foundation Doctoral Consortium on 6th Jan’2020"

Books and Chapter Authored

Title of the Book/Chapter
Year of Publication
ISBN Number
National/International
Co-Author (if any)
Digital Marketing Outreach Future of Marketing Practices
2021
9.78037E+12
International
One
Managing and Strategizing Global Business in Crisis
2021
In process
International
two

Career Profile

Organisation/Institution
Designation
Duration
Role
Maharaja Agrasen College, DU
Lecturer (Guest)
23/08/2005 to 31/3/2006
Teaching
Deen Dayal Upadhyay College, DU
Lecturer (Temporary)
03/08/2006 to 15/07/2008
Teaching
Shaheed Sukhdev College of Business Studies, DU
Assistant Professor (Adhoc)
17/07/2008 to 10/11/2008
Teaching
Satyawati College (Day)
Assistant Professor (Adhoc)
11/11/2008 till date
Teaching

Invited Speaker/Keynote Speaker/Chairperson/Resource Person

Topic of the Conference or Seminar / Title of the Paper Presented
National/ International
Year
5th International MSP invited as Session Chair,
International
2021

Area of Interest

Areas of Interest / Specialization
Business Research, Marketing Management.

Research Guidance

Scholar's Name
Title
M.Phil./Ph.D./ Summer Training:
Awarded/Submitted/In Progress

FDP/Workshops Organized or Attended

Topic of the FDP/Workshop
Organizing Body Name
Year
Practical Labs in Financial Management
Indian Accounting Association, Delhi Chapter held at DDUC
2017
Advance Regression Models and Cluster Analysis
Jaipuria Institute of Management, Noida
2018
Covariance based Structural Equation Modeling
Jaipuria Institute of Management, Noida
2018
Faculty in Universities/Colleges/Institutes of Higher Education
TLC, Ramanujan College, University of Delhi under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers & Teaching
2021
Blended Learning: Alternative Dimensions
TLC, Ramanujan College, University of Delhi under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers & Teaching.
2021
Advanced Research Methodology Tools and techniques
TLC, Ramanujan College, University of Delhi under the aegis of Pandit Madan Mohan Malaviya National Mission on Teachers & teaching
2021
Role of Ethics & Spirituality in business sustainability in the age of disruption
Globsyn Business School, West Bengal, India
2021

Research Projects

Research Project Title
Major/Minor
Mobile Application Usage And Cognitive Dissonance: A Study
Minor Project under Institute of Eminence, University of Delhi
Mobile Health Apps for Sustainable Health Management,
Minor Project under Academy of Indian Marketing and Sheth Foundation

Conferences and Seminars Organized

Topic of the Conference or Seminar / Title of the Paper Presented
National/ International
Year
Impact of social media activities on perceived political brand value,
International
2018
Role of Cues in affecting attitude towards organic & sustainable Cosmetics Values as moderators,
International
2018
AIDA Analysis of Swachh Bharat Abhiyan (Clean India Mission) Role of behavioral antecedents,
International
2018
Impact of COO on Indian consumers Relevance of Swadeshi movement today,
International
2019
Impact of Augmented reality media on Brand Imagery Mediating role of experiential value, Moderating role of cognitive, affective & sociability variables,
International
2020
Moderating effects of health consciousness on consumer behavior towards RTE foods,
International
2020
Cognitive And Affective Antecedents affecting consumer attitude and sustainable tourism behavior post Covid-19,
International
2020
Antecedents of status consumption of fashion brands,
International
2021
Cognitive dissonance in mobile apps-A thematic analysis,
International
2021
Dissonance reduction and continued usage of mobile apps A thematic analysis,
International
2021

Publication Profile

Title and Year of Publication
UGC-CARE/Peer Reviewed Journal
ISSN Number
Impact Factor
Antecedents of Brand loyalty: An Empirical study of Chain restaurants-2014
Peer reviewed
2319-300X
5
Antecedents of Brand Experiences on Facebook-2014
Peer reviewed
2347-1670
2
Antecedents of Brand trust-2015
Peer reviewed
2231-4172
1
Drivers of Website trust-2015
Peer reviewed
2350-0891
1
Investigating relationship between Brand Image, Brand Credibility & Brand Equity-2016
0972-8686
--
Antecedents, outcomes and moderators impacting participation of individuals in online healthcare communities-2016
Peer Reviewed
2394-661X
--
Online reviews, consumer confusion & cognitive dissonance: Need for cognition & self-efficacy as moderators-2018
Peer reviewed
2394-661X
--
Representation of Women in Advertising-2018
Peer reviewed
2394-661X
--
Role of Marketing Cues in affecting Attitude towards Organic & Sustainable Cosmetics: Values as moderators-2019
Peer reviewed
2230-9926
7
Antecedents of Attitude towards Brand Extensions-2019
Peer reviewed
2230-9926
1
Brand Equity Perception: A study of Indian companies-Abstract of Doctoral Dissertation
Peer reviewed
2231-1734
--

Other Activities

Other Activities
Book written-Business Organization & Management for B.Com (I) year, Scholar Tech Publications (ISBN: 978-93-87273-57-3)